Meet the team
Miriam Sigler
Miriam Sigler has been bringing events to life for more than twenty years; delivering innovative ideas, effective solutions and tangible results for exhibitions, conferences, conventions and activations of every size.
Known for a penchant for pink as much as she is for her people skills and prowess with Excel, Miriam strikes the perfect balance of playfulness and leadership in every event she works on. Combining her vibrancy, love for teamwork and sense of humour with her eye for detail, uncompromising work ethic, and authoritative calmness, she has established herself as one of the industry’s most trusted and sought-after Operations Managers.
Miriam began her events career with the Labour Party’s Events and Exhibitions team, where she was involved in 10 Annual Conferences, 2 General Elections and several regional events. In addition to mastering the foundations of successful events, she also developed expertise in high-profile, tight security events.
After leaving the public sector, she joined one of the UK’s leading events companies, Clarion Events, where she was quickly appointed as Head of Operations. In this role, she tendered and managed the company’s central contracts (worth £1m-£5m), managed a team of 10, and led the launches of several new events. In addition to this, Miriam ran her own portfolio of events for Clarion, including flagship names such as Spirit of Christmas and National Caravan & Motorhome Show in partnership with House & Garden and Empire magazines. Her experience naturally led her to a consultation role with two new venues as they endeavoured to ensure the spaces best met organisers’ needs.
Wanting to shake up the way operations was done in the events industry, Miriam and co-founder Gill Geens started Ways & Means in 2012. With a vision to help both established and emerging organisers create exciting, industry-leading events, Ways & Means has since shaped a portfolio of events that excite, entertain, and educate their key stakeholders, whilst driving revenue and growth for organisers.
The only thing Miriam loves more than problem-solving is processes. She’s passionate about events and the people who make them so special; regularly taking on mentorship roles for younger professionals and supporting industry-wide initiatives that will see the ongoing success of the events industry for many generations to come.
Gill Geens
Gill Geens is an experienced event professional and one of the safest pairs of hands in the industry.
Gill began her event career working at Birmingham’s National Indoor Arena (NIA), working on everything from international sporting events to pop concerts and conferences. Her venue background gives her a unique, holistic perspective that was instrumental when she moved to the NEC to manage events as part of their in-house team of organisers, Centre Exhibitions. Here, she managed consumer and trade shows in various sectors and was honoured to be involved in the organisation of the prestigious 100th Rotary Club International Convention which welcomed 10,000+ Rotarians to listen to speakers including Ban Ki-moon and Senior Government officials.
Gill was involved in the process of Clarion Events acquiring Centre Exhibitions, after which she then organised a variety of events for Clarion around the country . Gill’s calm approach allows her to lead and deliver Ways & Means’ events with the perfect balance of flair and function.
A keen eye for detail combined with strong leadership and diplomacy skills, Gill approaches all situations with a great sense of humour and a personal touch, making her a pleasure to deal with and a valued member of any team.
Harry Moorhouse
Exhibitors are in safe hands with Harry! With his friendly, experienced and hands-on approach, he allows for smooth and stress free planning.
Starting out in stand-build sales, Harry brings technical knowledge and a positive attitude to Ways & Means Events. Harry’s experience in exhibitions has taken him to venues across Europe, looking after hundreds of stand-builds. By providing construction, graphical, and logistical support, companies trust in his management skills will lead to extremely successful events.
Sophie Wood
Sophie is a results-driven and active Event Management Professional with over 20 years verifiable track record in organising and managing numerous successful international events. A highly efficient team player who has excellent presentation and communication skills, contagious enthusiasm and deep-rooted passion for excellence. Established reputation for unique event management abilities to achieve the desired results. Known for meeting and exceeding expectations of employers, clients and colleagues. Having had the privilege of working on events around the globe Sophie understands and respects the importance and need to integrate the country’s culture into the essence of the event to ensure it is a success.
When not working on an event, Sophie can be found pursuing her other passion as a florist.
Tia Thornhill
Tia is passionate about all things events and brings a can-do attitude to all she works on! She prides herself in investing in strong relationships with all of her contacts, so you can be sure to have a personable experience.
Having specialised in Event Experience during her degree in Event Management, she is eager to utilise her knowledge to ensure the successful running of all events. For the past few years, Tia has been based in London venues, so she brings a fresh and unique perspective to the team.
With a logistical brain and a warm approach, no question is too ridiculous for Tia!
Kerrie Brault
Kerrie is an Event Operations Specialist; although her professional journey commenced in early years education in France, she transitioned into the field of events in 2023. This shift was driven by her passion for bringing people together and crafting remarkable experiences
With experience in event management, sales, and fan zones, she brings a meticulous approach to every project.
She believes in the power of well-executed events to foster relationships, build memories, and elevate moments into milestones.
Laura Cole
Laura is that best friend that you have known for so long she is basically family! A NEBOSH-qualified Operations Manager, Laura has worked with the Ways & Means team in one form or another for most of her 15 years in the industry with her vast experience, in both consumer and trade events, she brings a dependable, conscientious, and diligent approach to each and every operational challenge. She builds strong, trusting relationships with those she works with, and brings a friendly, can-do attitude to the events she works on. Laura will always know where to get an all important cup of tea!
Nikki Walker
Nikki is our resident safety nerd with a smile as big as her personality. With over 17 years of experience in organising large city centre and green field events, including opening ceremonies, parades, concerts and festivals, she has been invaluable to the team. Nikki gained a BA Hons in Cultural Event Management whilst simultaneously gaining her NEBOSH General Certificate and has also completed a Diploma in Event Safety. After many years in outdoor events she found the wonderful world of exhibitions and has been with the team almost since the beginning. Working across four continents representing the Ways & Means brand she has continued her passion for travel, whilst still working outdoor events.
Craig Turner
Craig is our man Friday, a jack of all trades and a master of all! Craig has been with Ways & Means since day one and has been a constant and critical part of our infrastructure.
When he’s not on stage or costuming the great and the good of TV & Film he turns his hand to organsing, from customer service, to show catering admin support to feature management Craig has an amazing knack of picking up any job and running with it. With a fastidious eye for detail he makes everything glisten like the top of the Chrysler building.
Tom Geens
Keeping it in the family, Tom joins us when we need an extra pair of hands on site. Happy to jump in and help with anything that’s needed, from getting everything where it needs to be, jumping in to build flat pack furniture or helping exhibitors, Tom rolls up his sleeves and gets the job done.