Ways & Means supported MJR in launching DragWorld Europe in 2017. DragWorld is Europe’s Largest Drag Convention with 12,000 tickets sold, 40+ Celebrity Drag stars in attendance and fans from as far as Australia, United Arab Emirates, USA and Japan, all flocking in for the popular Drag experience. This was the brief of our dreams. Ways & Means planned the transformation of Olympia into a weekend long Drag festival with glitter, sparkle and colour coming out of every part of the Grand Hall.
With such a busy fan based show, Ways & Means knowledge of the ins and outs and routes around the venue were invaluable when working closely with security to ensure the safe movement of talent around the show for the multitude of features which wowed and delighted the fans. With Meet & Greets, Catwalks, Photo Opportunities and Makeovers the show ensured that the Ways & Means team had one of the most colourful weekends of our careers!